Igaming operator Betsson has inked a new partnership deal with the South American Football Confederation, known as CONMEBOL for short, and will become the official betting sponsor of Copa América 2021 for the region.
Latin America Has Been a Pivotal Market for Betsson Group
The partnership negotiated with the South American Football Confederation reflects the company’s big commitment to football and allows Betsson to reach new audiences through its CONMEBOL Copa América 2021 exposure.
Latin America has been a pivotal market for the group, which has either launched new operations or established its presence in Brazil, Colombia, Argentina, and Mexico in 2020 and 2021. As a result, Betsson Operations CEO, Jesper Svensson, feels confident about the company’s future in the region, commenting:
“At Betsson, we are passionate about sports, especially football, and what better way to show this passion than by being part of the oldest national team football championship in the world. The sponsoring of CONMEBOL Copa América 2021 is a further commitment towards our ambitions for this region. We will be part of the entire journey to keep fans engaged with compelling, authentic experiences.”
Betsson’s endorsement of Copa América reflects positively on the brand. The igaming operator will have access to numerous benefits and exposure opportunities, such as branding rights, stadium signage and video boards at stadiums where games are held. Betsson signage will also appear during conferences and on banners, as well as on the official Copa América website and mobile app.
Betsson Group will further establish its presence on social media channels, thus boosting awareness for its brands and products and leveraging the group’s Colombian brand, Colbet. Svensson added:
“This is a fantastic opportunity to raise Betsson’s brand awareness to a new level in the markets we’re operating in. We know that CONMEBOL Copa America is a huge event and is very popular in LATAM countries and beyond.”
CONMEBOL commercial director Juan Emilio Roa welcomed the involvement of Betsson in regional football and said that it constituted a milestone in the history of the competition. It allowed football lovers to connect their passion for the sports with the opportunities provided by Betsson as additional engagement channels.
Betsson’s status as an official regional Sports Betting Partner promises spectators and sports fans additional social experiences. The Copa América includes participants from numerous countries, including Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela and is one of the most important football competitions in the region.
Also worth noting, Betsson Group recently acquired two Greek igaming licenses, with a launch set for this summer.
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