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Scientific Games Acquires Sideplay Entertainment

by Staff
Sideplay Entertainment Acquired

Scientific Games Corporation announced it has agreed to acquire Sideplay Entertainment, an instant win online game developer for casinos and lotteries. The acquisition boosts the portfolio of Scientific Games, adding new content and allowing them to provide a greater range of games to their customers.

Since 2003, the Sideplay team has launched over 270 instant win games for the world’s largest lottery and gaming companies. Over 100 million people have played those games, generating significant revenue for Sideplay’s customers.

What Does This Move Mean for Scientific Gaming?

Sideplay’s innovative portfolio of digital games and flexible content distribution technologies, combined with Scientific Games’ iLottery platforms and digital solutions, is expected to boost player engagement and drive future expansion of the Company’s iLottery solutions in markets throughout the world.

Scientific Games Lottery Group has grown to become an industry-leading provider of iLottery solutions for over 20 lotteries around the world as a result of its success as an interactive developer and integrator of digital assets. The UK National Lottery, one of the world’s largest interactive lotteries, uses Sideplay as its major supplier of digital eInstant games. Together with Scientific Games, Sideplay will be able to reach new markets and provide more innovative platforms and games for players to use.

In the words of Pat McHugh, Lottery Group Chief Executive for Scientific Games:

“We’re excited to welcome Steve Hickson and the entire Sideplay team to Scientific Games Lottery Group to help us advance our strategy as a growth company delivering the best retail and digital content, platforms and game category services that maximize proceeds for our lottery customers.

“Sideplay’s highly-experienced digital game developers have a proven track record of delivering exceptional iLottery content to market quickly. We have already integrated Sideplay’s digital games into our iLottery platforms, and combining their unique approach to game development for Scientific Games’ more than 20 iLottery customers worldwide will accelerate our iLottery offerings for our customers and their players.”

Steve Hickson, Founder and Director of Sideplay, and the entire Sideplay team will join Scientific Games Lottery. He gave the following statement about the acquisition:

“All of us at Sideplay are thrilled to be joining forces with Scientific Games Lottery Group, one of the world’s leading lottery suppliers,” said Hickson. “Our goal has always been to be the best at what we do, and this transaction shows that we have, in fact, achieved that level of success. We are excited to leverage Scientific Games’ global lottery footprint and create the future of iLottery together.”

Scientific Games is one of the largest producers of interactive lottery games, mobile apps, player loyalty programs, and other interactive products and services in the United States, having released the first digital instant game in 2014. Now that it has acquired Sideplay, it will have more opportunities to expand into new markets and bring instant gaming to new players.

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