Kindred Group has reaffirmed its commitment to zero revenue from harmful gambling practices by teaming up with Zafty and Assissa Consultancy Europe to promote responsible consumer habits and practices. The igaming operator’s entire work force is working towards cleaning up the gambling industry and getting rid of harmful practices, the firm noted in a press release.
How Is Kindred Group Creating Healthy Gambling Gabits?
Kindred Group has stated that its resources are spent to ensure a healthy relationship with gambling and that technology plays a significant part in achieving this goal. Through the new initiative, Kindred Group will seek to help Android customers understand the drawbacks of excessive gambling.
The newly-released “Bettor Time” app will assist customers in controlling their gambling habits by monitoring their overall gambling app usage and alerting users that they may be engaging in what the software considers harmful changes in their behavior.
Kindred Group understands how important it is for users to stay anonymous while in control of their gaming habits, and that is why “Bettor Time” servers as a single-entry point into the variety of available gambling apps on a customer’s smartphone device.
Through “Bettor Time,” users will have a significant control over their spending habits as they will get a historic breakdown of their total amounts spent and overall usage throughout a single week, for example.
Zafty Intelligence, which teamed up with Kindred to deliver the app, specializes in behavioral intelligence, which gives Bettor Time its keen edge.
Commenting on this development, Kindred Group head of responsible gambling Maris Catania stated:
“For us, promoting the Bettor Time App is a given and it is in line with our commitment of zero percent revenue from harmful gambling by 2023. The technology behind this app with Zafty’s unique machine learning algorithms that take the recorded activity and learn each user’s normal behavior is very interesting. This app can help users make better-informed decisions about their gambling. We are proud to promote this app and I recommend other operators to follow.”
Kindred Group remains committed towards its long-term goal, which is to eliminate every last sliver of harmful gambling revenue by 2023. The outlook is promising as the company has already negated the bulk of such revenue. Furthermore, Kindred smashed all revenue records in H1 2021, posting strong financial results across the board in the first half of the year.
The company is also assuming full ownership of Relax Gaming in a deal that has been valued at over $350 million and is experimenting with a content-creation initiative through BetShare, which will allow consumers to create unique content and contribute it to Kindred Group’s brands.
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