After striking an agreement to manage the Genting brand and domain for an undisclosed price, software developer SkillOnNet has added their casino to its network. SkillOnNet’s portfolio, as well as a variety of localized payment choices and transactions, will now be made available to Genting’s retail players. SkillOnNet’s Daily Picks promotions, as well as a loyalty program, will also be available to players.
Who Will Benefit More from This Transfer?
The partnership will allow Genting’s online casinos to expand their internet presence into markets such as the United Kingdom, Sweden, Denmark, Germany, and all Malta jurisdictions.
GentingCasino.com will be promoted on the SkillOnNet network by Prime Gaming and will considerably extend Genting’s online presence in the countries that it operates in. Prime Gaming is an affiliate site advertising new casinos to players, helping to bring Genting casinos to a wider range of players. It also advertises other casinos in the SkillOnNet network, including MegaCasino, Slingo and Simba Games.
Aside from an increasing portfolio of games and better access to bonuses and new markets, the Genting Casino brand will also have access to a wide range of localized payment alternatives, secure transactions, and some of the industry’s fastest withdrawal times. SkillOnNet prioritizes the player experience, making it easier for players to have fun while playing at online casinos. This partnership will help Genting to attract new players as well as retaining their current ones.
Genting UK operates 32 casinos in the United Kingdom, including Crockfords, Colony Club, Palm Beach, and 45 Kensington in London. It’s part of Genting Group’s global casino empire, which includes properties in the United States, including Las Vegas and New York, as well as properties in Singapore, Malaysia, and the Philippines.
Jack Davies at Prime Gaming gave a statement on the partnership and what it means for both companies:
“Genting is a household name, and we are delighted to be launching Genting Casino via the SkillOnNet network. This is the absolute best platform for an online casino, and we believe it will enable us to unlock the full potential of this new Genting brand.”
When talking about the deal and how it will affect business for SkillOnNet going forward, Maor Nutkevitch, Head of Corporate Development at SkillOnNet, said the following:
“The launch of Genting Casino on the SkillOnNet network aligns with our strategy of taking well-known brands and products with untapped potential and using our experience and expertise to turn them into market-leading online casinos. We have worked with Prime Gaming on similar projects in the past, in particular the launch of Slingo.com, and have enjoyed incredible success. I believe we will be able to replicate this with Genting Casino by once again elevating the player experience.”
The Genting casino brand is already a relatively big name in the UK, but access to SkillOnNet features and network will give it a greater push into new markets. The partnership between Genting and SkillOnNet should be beneficial for both, but Genting has the most to gain.
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