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Betfred Extends Their Challenge Cup Sponsorship

by Staff

The RFL has welcomed a two-year extension to the existing Betfred partnerships for the Men’s, Women’s and Wheelchair Challenge Cups, which will now include the Final at the Tottenham Hotspur Stadium on May 28, 2022.

Why the Partnership Extension Now?

The renewed collaboration will cover the Challenge Cup Final’s 121st edition and its 125th anniversary since its first event held back in 1897. This is also the first event to be played in May since Cardiff in 2004.

The Tottenham Hotspur Stadium, which will be hosting the event, boasts that it is the first Rugby League match to arrive at the 62,850-capacity stadium, the third-largest in England opened in April 2019. The stadium was tipped to host the 2020 Ashes Series between England and Australia as well, but the event had to be postponed because of surging rate of COVID-19 infections.

The Betfred Challenge Cup Final will be back at Wembley Stadium in 2023 and it will mark the 80th time that the Challenge Cup Final has taken place at Wembley. The event was originally moved there in 1929.

In the meantime, tickets for the 2022 Betfred Challenge Cup Final are already available and can be purchased at eticketing.co.uk. The prices of the tickets will vary from GBP 5 to GBP 25. The dates and times for the 2022 Betfred Women’s and Wheelchair Challenge Cup Finals are still in the process of discussion, so further details are forthcoming.

Commenting on the renewed partnership with Betfred, RFL chief executive Ralph Rimmer had this to add:

“It’s fantastic news for the sport to be able to confirm Betfred as title partners for the Men’s, Women’s and Wheelchair Challenge Cups for two more years – and to take our traditional showpiece to a magnificent new venue at the Tottenham Hotspur Stadium in 2022 before we return to Wembley in 2023.”

He continued:

“We were thrilled when Betfred extended their significant involvement in Rugby League to include the Challenge Cups in 2021. It came at a time of considerable uncertainty for all sport and has been crucial in allowing us to enjoy three memorable Betfred Challenge Cup campaigns.”

The UK-based igaming operator has been making strides and tying up various partnerships in a bid to expand its offer. Betfred marked a small dip in revenue for 2020, according to  full-year results the company published in July. However, 2021 has been a good year for Betfred, with a number of successfully accomplished purchases and deals so far, including the acquisition of Betting World from Phumelela.

The company also had a shift in power in March when Betfred CEO and founder Fred Done decided to step down.

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