Kindred has released a new tool that lets Unibet customers engage with various social experiences and feel more involved with their sportsbook and casino verticals. Simply called BetShare, the tool allows the brand’s consumers to share their picks and bets in what the official press release describes as the “ever-expanding digital landscape.”
What Is BetShare and How Does It Benefit Kindred Consumers?
BetShare allows consumers to use a unique bet slip-sharing tool where people can come together and place a bet as a unit rather than individually. This adds value for the brand’s players as it allows them to optimize the way they spend money and make more worthwhile selections without necessarily over-committing their bankroll.
Unibet has broken-ground with the BetShare tool, as it is one of the first in the betting sector to bring a distinct sharing experience when it comes to sports wagers. Unlike attempts by other companies in the past, Kindred Group has made sure that its tool is full-fledged and comes with all functionalities that consumers would expect.
The product is directed toward mobile users, and Unibet made it available in time for the Euros to add even more value to the overall experience. Through BetShare, Kindred Group is also looking to respond to constantly-evolving regulation that affects how people can place bets and enjoy sports content.
Players get to customize the look and feel of their betting slip and share it on social media for bragging rights and additional recognition by fellow bettors. Bets can be shared freely so that people can see what any person is running at a given moment, allowing sharps to leverage their knowledge and share it with followers in an intelligent way that benefits from a distinct, tailored approach.
Kindred Group explained in a Tweet:
“The Background feature allows players to select and choose from up to 8 different background visuals. On top of that, we’ve developed our own suite of emojis that players can add to give the bet slip a lighter touch. Text can be used to add written language and punters can scribble and highlight with Paint.”
Kindred Group has been expanding its sports betting experience rapidly. The company is already available in emerging markets such as Virginia in the United States, where Kindred launched its mobile sports betting brand Unibet.
In a bid to continue tackling various issues in sports and gambling, the operator also added the Watch&Bet streaming player for additional customer engagement and added value. Kindred Group has seen a significant decline in revenue share from problem gambling, marking the company’s efforts to tackle the issue.
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